OFF! ® Unscented repellent has an unscented formula that contains aloe vera, this is the perfect choice for feel-good, smell-good mosquito protection for the whole family. For this campaign we decided to play on the fact that the nature smells great just as it is, don't ruin it with the nasty smell of bug spray. Use OFF! ® Unscented.
Human Truth: Many people hate the scent of bug repellent, and would much rather smell like the nature they are surrounded by.
Art Direction: David Resnick
Copywriting: Julia Waicberg & Danny Kapilivsky