Scotch Blue Painter's Tape. We all know what it is. That sticky blue tape that painters use to make perfectly clean lines and super sharp edges.
When painting a wall in a house, one single mess-up can cause a huge amount of frustration. That was the thought here. Using Scotch Blue, you can protect from becoming the monster you would be without it.
Keep in mind that these pieces are before & after version of the same print.
Human Truth: Screwing up an important mural or painting can be really upsetting. If you are prepared with Scotch Blue Painter's Tape, you can avoid all mess-ups and frustration.
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Art Direction: David Resnick & Connor Gleim
Copywriting: David Resnick & Connor Gleim